New Balance x Foot Locker Back To School

Designing an illustration pack to be used on gifting, and in-store sticker sheets across Foot Locker stores in the UK, France, Spain, Italy and Germany, during September 2024.

The campaign spotlights the New Balance 725 and 9060, championing them as the back to school essentials for your wardrobe.

Each package featured my hand-drawn font to personalise each gifting box, an illustrated mini poster and sticker pack inside, alongside either the 9060 or 725.

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