50 Years Of Nike
On 18/05, I hosted my first event at NikeTown London to celebrate 50 years of Nike. The activation took place in the ground floor space, in their flagship store on Oxford Circus. The event sold out via the Nike website, and on the night, I guided 60+ Nike Members as they created their own renditions of my sneaker paintings.
For the same 50 year celebration, I was commissioned to design 3 posters and a Swoosh-inspired sticker pack, these are yet to be released later this season.
50 Years Of Nike: Stop Motion
I created a stop motion animation to run throughout the event. The animation showcased the designs that were created for #Nike50, some exclusive elements created specifically for the video, such as the Nike x Tegan transition.
The video also shows time-lapses of my own paintings. These were what the event was actually inspired by and are what the Nike Members were recreating in their own style on the day.
some highlights from the event:
